Query string is taken out only when wanted, pagination is retained and handled (an existing "prev/upcoming" system is necessary, newer PS by now will it) Canonical URLs are applied in order to avoid copy content and to indicate to search engines that's the “original” website page. It is actually a https://addons.prestashop.com/en/seo-natural-search-engine-optimization/31857-automatic-google-rich-snippets-json-ld-open-graph-seo.html